What’s Wrong With X-Box Games On Demand?

I love playing my X-Box and I love all the digital content available on it. Several month ago Microsoft started selling games on demand through the X-Box Marketplace. Games on demand allows members to buy games and download them straight to your X-Box hard drive without going out to the store. Most of these games are older X-Box 360 games or original X-Box games that retail for $19.99 or less, and even cheaper if you buy them used . The whole games on demand system is flawed because many of the X-Box 360 titles cost $29.99 to download. It is understood you get some convenience from buying from games on demand, but $29.99 is as bad as renting a movie in a hotel room for $15 when you can buy it for that much. You also lose the the ability to sell the game after you finish it or give it to a friend to play. Considering all the manufacturing, shipping, and environmental cost that games on demand is eliminating why not drop the price to $14.99 or something close to the cost of a used copy of the game. This direct competition with stores like Gamestop would entice gamers to buy more games on demand and increase the total copies of each game sold instead of reselling the same game over and over again.